ink Blog

A fancy place to be.

jumping into icy water

The Polar Plunge

JUST DO IT. Inspirational on the surface and amazingly philosophical at its core. This simple statement is a good summery of an idea I have been pondering and beta testing: the polar plunge. If you have never heard of the polar plunge or perhaps are familiar with the concept under a different name, I am […]

1
man on phone

Shoo fly – A lesson for salesmen

A tiny fly flew in my ear. Literally. I pray such a traumatic experience never happens to you. The buzzing; the odd sensation that a socially-awkward, toaster salesman mistook your ear drum for your front door; the amplification of every devious movement. I have considered adding ear muffs to my wardrobe to avoid such a […]

1
a handsome business owner

Work like you own it

Every single one of us should work as if we owned the business. Let me tell you a quick story. Myself, my brother, and friend field tested a fairly new sandwich shop. When we approached the precipice of sandwich options and paraphernalia we were greeted by an older, cheerful fellow. His amiable disposition, demonstrable charisma, […]

0
This dog knows marketing

10 ideas for helpful marketing

“Add value.” “Explain your competitive advantage.” “Engage your audience.” We’ve all heard phrases similar to the high-level, proverbial statements listed above. While these statements describe what marketers must do, I believe they lack a fundamental simplicity. Your marketing should not deviate from the intrinsic values upon which you founded your company. One of those values […]

0
dali

Faster. Shorter. Louder. Different.

Vine app – 6 seconds Instagram Video – 15 seconds Viddy  – 30 seconds The trend in new social apps is making content faster, shorter, and louder. Media has become an addiction and is only sated by increasing speed, decreasing attention necessary for use and packaging everything in a wide array of visual candy. A […]

0
Out of Office

How to write a stellar autoresponder

1. Start with a question or a quote. 2. Include unusual trivia of your trip. 3. Create a humorous video/picture/landing page as your “If you need immediate assistance” then provide the correct contact information. 4. Use a different language. Then translate. 5. Encourage people to spread the word about something other than your absence. I […]

0
Ant with Cookie

How an ant tells his friends about a cookie

Let’s start with a short story, shall we? An ant finds a cookie on the ground. 10 minutes later there are hundreds of ants all eating and carrying pieces of the cookie to the colony. Now there are lots of happy ants. The end. So how did he do it!? How was an ant, who […]

0
wildfire

Your Ideal Social Media Strategy

Sound an alarm or start a fire? This question is something we must ask ourselves before we implement a social media strategy. Carefully note the differences in approach. An alarm is loud and interrupting. It captures the attention of some people, especially people that haven’t heard it before. Certain people may even respond to the […]

0
too much noise

Cut through the noise and create magnificent content

Recently major marketing players have been pushing the importance of “content.” What makes content great? I personally feel like great content is: 1. Emotionally stimulating 2. New and interesting 3. Memorable 4. Vivid Remember that people share information that they think is important and improves their image. So if your content is hilarious and memorable, […]

0
A Poor Example of Marketing

6 lessons for a poor excuse for marketing

Recently I came across a company that I just had to post about. After a couple searches and two marketing videos I was astonished someone actually paid for such pitiful marketing. Here are a few lessons I want to share about marketing from a terrible example. Lose the ego. When a company’s’ biggest fan is […]

0
VIdeo on Phone

7 ways to create a viral video

Key ingredients for creating a viral video (as promised): Stay below 5 minutes in length Include content involving current trends Content should be hilarious, shocking, inspiring, heart-wrenching, and/or incredible Personally, I recommend going with a hilarious video! I always share videos with which I can share a laugh You need to be able to hear everything […]

0

~ ~

“If all you have is a hammer in the toolbox, everything looks like a nail.” Bernard Baruch

0
Video Marketing Grid

The Future is Video Marketing

Originally published in 2011 Most marketers may agree that video marketing plays an important role in an overall marketing strategy. Most marketers may agree that viral videos increase brand awareness. However I am not hearing many marketers talking about the immense popularity of video marketing and the longevity of its impact. First, the stats. The […]

0

What is Klout?

is a great new website that scores your social influence on a scale of 0-100. What is social influence? This is a measure of how popular your tweets, posts, status updates, and profiles are. Simply connect your twitter, facebook, and linkedin accounts to your Klout account and it will calculate your score. This great to have […]

0
Old Email Icon

Social media is better than email: part 2

How many times have you seen a link to a personal website or online portfolio in someone’s email signature? It is rare. You receive a message, maybe an attachment, and some boring, insincere signature. Contrast that with receiving message on facebook or LinkedIn where a picture is displayed AND the name is linked to a […]

0
email icon

Social media is better than email: reason 1

Here is something to consider as you are connecting with key decision makers. Messages from linkedin or facebook do not frustratingly disappear nor do the messages go to a junk folder like emails. “Twenty percent of email in the United States and Canada is still not making it to the inbox while 3% of email goes […]

0
Social Media Icons

Is social media a waste of time?

Yes. It is. But so is everything if it is used the wrong way! Think about each aspect of business. Even customer service is a waste of time if the people answering the phones are ornery and incompetent. With that being said social media can be used as a powerful tool to enhance your marketing […]

0
css.php