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Posts Categorized / Communications

The Polar Plunge

JUST DO IT. Inspirational on the surface and amazingly philosophical at its core. This simple statement is a good summery of an idea I have been pondering and beta testing: the polar plunge. If you have never heard of the polar plunge or perhaps are familiar with the concept under a different name, I am […]

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Shoo fly – A lesson for salesmen

A tiny fly flew in my ear. Literally. I pray such a traumatic experience never happens to you. The buzzing; the odd sensation that a socially-awkward, toaster salesman mistook your ear drum for your front door; the amplification of every devious movement. I have considered adding ear muffs to my wardrobe to avoid such a […]

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Work like you own it

Every single one of us should work as if we owned the business. Let me tell you a quick story. Myself, my brother, and friend field tested a fairly new sandwich shop. When we approached the precipice of sandwich options and paraphernalia we were greeted by an older, cheerful fellow. His amiable disposition, demonstrable charisma, […]

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10 ideas for helpful marketing

“Add value.” “Explain your competitive advantage.” “Engage your audience.” We’ve all heard phrases similar to the high-level, proverbial statements listed above. While these statements describe what marketers must do, I believe they lack a fundamental simplicity. Your marketing should not deviate from the intrinsic values upon which you founded your company. One of those values […]

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How to write a stellar autoresponder

1. Start with a question or a quote. 2. Include unusual trivia of your trip. 3. Create a humorous video/picture/landing page as your “If you need immediate assistance” then provide the correct contact information. 4. Use a different language. Then translate. 5. Encourage people to spread the word about something other than your absence. I […]

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How an ant tells his friends about a cookie

Let’s start with a short story, shall we? An ant finds a cookie on the ground. 10 minutes later there are hundreds of ants all eating and carrying pieces of the cookie to the colony. Now there are lots of happy ants. The end. So how did he do it!? How was an ant, who […]

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Cut through the noise and create magnificent content

Recently major marketing players have been pushing the importance of “content.” What makes content great? I personally feel like great content is: 1. Emotionally stimulating 2. New and interesting 3. Memorable 4. Vivid Remember that people share information that they think is important and improves their image. So if your content is hilarious and memorable, […]

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