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Is social media a waste of time?

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Yes. It is.

But so is everything if it is used the wrong way! Think about each aspect of business. Even customer service is a waste of time if the people answering the phones are ornery and incompetent.

With that being said social media can be used as a powerful tool to enhance your marketing efforts and reach any goal. Although you need to use it effectively and efficiently. It is not a waste of time if you use it properly.

You shouldn’t use steel wool to wash your car. Nor should you use a squeegee to wash a grimy pan. Wrong tool for the wrong job. Do you want to sell, sell, sell? Go away. Social media doesn’t want to hear that. Relationship first. Selling after.

So, what do you think ?

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