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Posts Tagged / business

The Polar Plunge

JUST DO IT. Inspirational on the surface and amazingly philosophical at its core. This simple statement is a good summery of an idea I have been pondering and beta testing: the polar plunge. If you have never heard of the polar plunge or perhaps are familiar with the concept under a different name, I am […]

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Work like you own it

Every single one of us should work as if we owned the business. Let me tell you a quick story. Myself, my brother, and friend field tested a fairly new sandwich shop. When we approached the precipice of sandwich options and paraphernalia we were greeted by an older, cheerful fellow. His amiable disposition, demonstrable charisma, […]

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Cut through the noise and create magnificent content

Recently major marketing players have been pushing the importance of “content.” What makes content great? I personally feel like great content is: 1. Emotionally stimulating 2. New and interesting 3. Memorable 4. Vivid Remember that people share information that they think is important and improves their image. So if your content is hilarious and memorable, […]

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6 lessons for a poor excuse for marketing

Recently I came across a company that I just had to post about. After a couple searches and two marketing videos I was astonished someone actually paid for such pitiful marketing. Here are a few lessons I want to share about marketing from a terrible example. Lose the ego. When a company’s’ biggest fan is […]

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The Future is Video Marketing

Originally published in 2011 Most marketers may agree that video marketing plays an important role in an overall marketing strategy. Most marketers may agree that viral videos increase brand awareness. However I am not hearing many marketers talking about the immense popularity of video marketing and the longevity of its impact. First, the stats. The […]

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What is Klout?

is a great new website that scores your social influence on a scale of 0-100. What is social influence? This is a measure of how popular your tweets, posts, status updates, and profiles are. Simply connect your twitter, facebook, and linkedin accounts to your Klout account and it will calculate your score. This great to have […]

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Social media is better than email: part 2

How many times have you seen a link to a personal website or online portfolio in someone’s email signature? It is rare. You receive a message, maybe an attachment, and some boring, insincere signature. Contrast that with receiving message on facebook or LinkedIn where a picture is displayed AND the name is linked to a […]

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Social media is better than email: reason 1

Here is something to consider as you are connecting with key decision makers. Messages from linkedin or facebook do not frustratingly disappear nor do the messages go to a junk folder like emails. “Twenty percent of email in the United States and Canada is still not making it to the inbox while 3% of email goes […]

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