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Posts Tagged / marketing

Shoo fly – A lesson for salesmen

A tiny fly flew in my ear. Literally. I pray such a traumatic experience never happens to you. The buzzing; the odd sensation that a socially-awkward, toaster salesman mistook your ear drum for your front door; the amplification of every devious movement. I have considered adding ear muffs to my wardrobe to avoid such a […]

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Work like you own it

Every single one of us should work as if we owned the business. Let me tell you a quick story. Myself, my brother, and friend field tested a fairly new sandwich shop. When we approached the precipice of sandwich options and paraphernalia we were greeted by an older, cheerful fellow. His amiable disposition, demonstrable charisma, […]

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10 ideas for helpful marketing

“Add value.” “Explain your competitive advantage.” “Engage your audience.” We’ve all heard phrases similar to the high-level, proverbial statements listed above. While these statements describe what marketers must do, I believe they lack a fundamental simplicity. Your marketing should not deviate from the intrinsic values upon which you founded your company. One of those values […]

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Faster. Shorter. Louder. Different.

Vine app – 6 seconds Instagram Video – 15 seconds Viddy  – 30 seconds The trend in new social apps is making content faster, shorter, and louder. Media has become an addiction and is only sated by increasing speed, decreasing attention necessary for use and packaging everything in a wide array of visual candy. A […]

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How an ant tells his friends about a cookie

Let’s start with a short story, shall we? An ant finds a cookie on the ground. 10 minutes later there are hundreds of ants all eating and carrying pieces of the cookie to the colony. Now there are lots of happy ants. The end. So how did he do it!? How was an ant, who […]

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Your Ideal Social Media Strategy

Sound an alarm or start a fire? This question is something we must ask ourselves before we implement a social media strategy. Carefully note the differences in approach. An alarm is loud and interrupting. It captures the attention of some people, especially people that haven’t heard it before. Certain people may even respond to the […]

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6 lessons for a poor excuse for marketing

Recently I came across a company that I just had to post about. After a couple searches and two marketing videos I was astonished someone actually paid for such pitiful marketing. Here are a few lessons I want to share about marketing from a terrible example. Lose the ego. When a company’s’ biggest fan is […]

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Social media is better than email: part 2

How many times have you seen a link to a personal website or online portfolio in someone’s email signature? It is rare. You receive a message, maybe an attachment, and some boring, insincere signature. Contrast that with receiving message on facebook or LinkedIn where a picture is displayed AND the name is linked to a […]

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Social media is better than email: reason 1

Here is something to consider as you are connecting with key decision makers. Messages from linkedin or facebook do not frustratingly disappear nor do the messages go to a junk folder like emails. “Twenty percent of email in the United States and Canada is still not making it to the inbox while 3% of email goes […]

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