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Posts Tagged / social media

10 ideas for helpful marketing

“Add value.” “Explain your competitive advantage.” “Engage your audience.” We’ve all heard phrases similar to the high-level, proverbial statements listed above. While these statements describe what marketers must do, I believe they lack a fundamental simplicity. Your marketing should not deviate from the intrinsic values upon which you founded your company. One of those values […]

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Your Ideal Social Media Strategy

Sound an alarm or start a fire? This question is something we must ask ourselves before we implement a social media strategy. Carefully note the differences in approach. An alarm is loud and interrupting. It captures the attention of some people, especially people that haven’t heard it before. Certain people may even respond to the […]

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The Future is Video Marketing

Originally published in 2011 Most marketers may agree that video marketing plays an important role in an overall marketing strategy. Most marketers may agree that viral videos increase brand awareness. However I am not hearing many marketers talking about the immense popularity of video marketing and the longevity of its impact. First, the stats. The […]

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Social media is better than email: part 2

How many times have you seen a link to a personal website or online portfolio in someone’s email signature? It is rare. You receive a message, maybe an attachment, and some boring, insincere signature. Contrast that with receiving message on facebook or LinkedIn where a picture is displayed AND the name is linked to a […]

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Social media is better than email: reason 1

Here is something to consider as you are connecting with key decision makers. Messages from linkedin or facebook do not frustratingly disappear nor do the messages go to a junk folder like emails. “Twenty percent of email in the United States and Canada is still not making it to the inbox while 3% of email goes […]

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Is social media a waste of time?

Yes. It is. But so is everything if it is used the wrong way! Think about each aspect of business. Even customer service is a waste of time if the people answering the phones are ornery and incompetent. With that being said social media can be used as a powerful tool to enhance your marketing […]

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